| Author(s) | Hussein Abdulla El-Omari |
| Affiliation | *Assistant Professor, Department of Business Administration and Accounting, Faculty of Economics and Administrative Sciences, The Hashemite University, Zarka, Jordan. |
| Title | The Human Issue in Channels of Distribution in Jordan: A Wholesaler's Point of View |
| Source | Journal of King Saud University. Administrative Sciences. Volume 12, No 1. (2000/1420) |
| Abstract | Abstract. Managing a distribution system is a huge task as the amount of business passing through the system and the number of customers that the system deals with are enormous. However, all channels of distribution are influenced not only by economic factors but also by behavioral factors as well. Channels of distribution are viewed as social systems affected by behavioral issues such as harmony and conflict. Good management must have proper knowledge of these behavioral issues so that their effects can be incorporated into the management's decision making. Inadequate care of these behavioral issues may cause conflict which will reduce the efficiency of the channel. Therefore, this study aims at examining the human issue in channels of distribution in Jordan. The channel level of a manufacturer-wholesaler was selected for the study and, by using a quantitative approach, conclusions are reached and some recommendations are made which could be of great importance to Jordanian manufacturers. |
