| Author(s) | Ahmed Ali Soliman |
| Affiliation | Department of Business Administration,College of Administrative Sciences, King Saud University, P. O. Box 241886, Riyadh 11322, Saudi Arabia E-mail: asoliman7171@yahoo.com |
| Title | Consumers’ Attitudes Towards the Social Performance of Saudi Business Firms: An Empirical Investigation |
| Source | Journal of King Saud University. Administrative Sciences. Volume 16, No 2. (2004/1424) |
| Abstract | Extensive literature review reveals that business ethics and social responsibility are both of great concern to people around the globe. This study inv estigates consumers’ attitudes toward the social performance of Saudi businesses in the four areas of the marketing mix, among Saudis and non-Saudi Arabs in the three main regions of Saudi Arabia (i.e. Eastern, Central, and Western zones), and examines the relationshjip between eight demographic characteristics and consumers’ attitudes. Detailed analysis is presented and implicaitons for marketing strategy and suggestions for future research are discussed. |
