The book is a reference for school students in the university allocate business administration and public administration because it includes scientific fundamentals which should all be mastered by the competent It also serves as a reference for graduate students in business management and public administration for the inclusion of practical examples of reality requires panel discussions and analysis of the cases the issues contained as it is very important for practitioners in all sectors, private and public clarity of ideas and easy absorption and associated life realism. The book in ten chapters.